Spring Retirement Festival (2015)

In 2013 Macneil & Co. created the concept of a Sunshine Coast festival that promoted and celebrated retirement living at its best. The Spring Retirement Festival is now in its fourth year and has expanded to include 12 villages from Bundaberg to the Gold Coast. Macneil & Co., working with the Lendlease team, developed the program and campaign creative, event logistics and campaign rollout.

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