SUNSHINE COAST COUNCIL – Economic Development Branch

Macneil & Co. created a marketing strategy and campaign concept for the Sunshine Coast Council’s Investment Attraction division.

The campaign – “Your HQ with IQ” – was designed to raise the profile of the Sunshine Coast as a business destination.

The campaign features high-profile and successful Sunshine Coast business people and includes: 

  • Marketing and strategy
  • A comprehensive digital and social advertising campaign.
  • Targeted direct mail
  • Qualitative and quantitative brand research
  • Content marketing

Portfolio Details